10.03.2010

gareth pugh ss2011















gareth pugh ss2011

a fashion video provides a comforting sense of robotic efficiency unattainable at a physical runway show.

i could compare the striking polarity to the advent of an online retailer finally replacing the tragically inane human defeat of a physical retail shop.

this video hypnotically calms and sedates the viewer to the notion of computerized perfection of the future, despite the knowledge that technology will one day outgrow this tired species of bipedal hairless ape.

matthew stone's electronic genius perfectly complements pugh's fashion and hogben's visuals, all the while harkening to berlin's 6AM club scene: my über obsession.

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